Don't step in a hole when
choosing paper for printing projects
Paper is paper isn’t it? Not so fast Billy Ray!
You worked hard to get you printing project
into production, the least you can do is use the right paper to create the look
and feel that will enhance your project.
Whether your project is a business card or
brochure or even a newsletter you have options. Lots of them. Whatever you have
to be printed, paper type should be a factor in your printing decision.
You always buy stuff with color in mind if
you have any choice at all, don’t you?
Sure, if you have a full color job to be
printed, white paper is generally the best way to go but, what weight and feel
do you want that will make your project snap with appeal?
Maybe you only have a black ink job or just
one color. Then the color of the paper can make a big, big difference.
Cost is certainly a factor to consider. But
it is a relatively minor factor in smaller jobs, say 500 or less. You might need
to add $6 to a flyer when you use colored paper versus white. So, the best
thing to do is ask your print professional the cost differences.
Your print professional usually has
literally hundreds of swatch samples you can look at and touch. Paper
manufacturers make up swatch books that are meant to be given away as samples of
Kind of like going to the paint store and
grabbing up some chips. The paper swatch books always show different shades and
weights of paper in the same swatch book. You can touch and feel the
One thing to be aware of though is that just
because you pick a paper color or type from the mill’s swatch books, does not
mean you can affordably use that swatch. There’s the rub. Mills change their
product lines a little every year. Many paper types remain popular and are
produced and stocked at the local distributor where your print professional buys
Often enough, it happens that the paper
mill’s product is not popular enough to be stocked locally and the distributor
will have to special order it from the mill. Chances are you would have to
order far more than you need for your project to meet the minimum mill order
quantity. Drat! There is even a fair chance the mill has stopped producing the
paper altogether. Double drat!!
So be sure to ask your print professional if
the paper you like is a readily available item in the quantity you will need for